A small clothing label built around a question people ask each other constantly and answer badly.
We make soft crewnecks and heavyweight tees with small, well-drawn designs on them. Some are funny. Some are quiet. A few are both, if you look at them long enough. None of them are trying to convince you of anything.
Everything is printed one at a time, after you order it. Nothing sits in a warehouse and nothing gets written off at the end of a season.
Why moods
Most shops are organized by season, which assumes you get dressed according to the calendar. You do not. You get dressed according to how the week has been going.
So the shelf is sorted by mood. Seasonal pieces still arrive on schedule, and in November they quietly rejoin the rest of the shop rather than disappearing into a box.
The shelf
- Tiredthe whole achievement was getting dressed
- Restlessstill awake, light still on
- Nostalgican autumn that may not have happened
- Calmnothing asking for your attention
- Hopefulin a good mood about it, actually
- Finesaid with a flat voice and a slight pause
The plain facts
Unisex sizing, S through 5XL, cut roomy on purpose.
Printed to order, so allow a few days before it ships.
If something arrives wrong, tell us and we will fix it.