About
A small label built around a question people ask each other constantly and answer badly.
We make heavyweight garment-dyed tees, soft crewnecks and hoodies, mugs for the third coffee of the day, and candles that smell like staying in. Some of the designs are funny. Some are quiet. A few are both, if you look at them long enough. None of them are trying to convince you of anything.
It started from one idea — that you are not the same person every day, and your closet should probably know that.
Why moods
Most shops are organised by season, which assumes you get dressed according to the calendar. You don't. You get dressed according to how the week has been going.
So this one is sorted by mood instead. Unbothered. Mentally elsewhere. In your healing era. Just a girl figuring it out. Same soul, different mood.
What we make
- T-Shirts garment-dyed, relaxed, boxy on purpose
- Crewnecks roomy, for slow mornings and cancelled plans
- Hoodies for late nights and early mornings
- Mugs for the first coffee and the one at midnight
- Candles hand-poured, for the evening you reclaimed
How it works
Everything is printed after you order it. Nothing sits in a warehouse and nothing gets written off at the end of a season. It means a few more days of waiting, and a lot less landfill.
- Unisex sizing, cut roomy on purpose.
- A few days to make, then it ships. Full timings.
- If something arrives wrong, tell us and we'll fix it. How that works.
